Land Of 'Murka' – Part 1 Control Through TV

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By Manuel Valenzuela

(This is an excerpt of a longer – and superb – article: The Land Of ‘Murka’ – An Inside Look At George W. Bush’s ‘Murka’. To read the rest, see link at the bottom of this page. -ed)

Furthermore, the evisceration of education fuses with the dumbed down escapism and fictions of television to create a population addiction to and reliant on modern civilization’s new drug of choice. In television, the Establishment and the government it owns have found the most powerful tool at their disposal to control, condition and manipulate a population to the dictates of power. Simply put, the television has become, in the span of a few decades, the fireworks erupting in the wet dreams of every Joseph Goebbels alive today, a propagandist’s manna from heaven and the Establishment’s weapon of choice in the pursuit of mind control and thought manipulation. Television has become the heroin of the masses, a powerful escapist drug deviating stressed psychologies away from reality. For hours at a time, the human mind, never before bombarded with the stresses experienced today, can relieve pressure and relax to the tunes of a fictional world of beauty, perfection and orchestrated wonderment, a world that the natural human condition can never duplicate or achieve. Lost in fantasy and entertainment, the mind travels to locations far and wide, surfing the waves of channels in search of the greatest pleasure, and the most comfortable escape.

Today, the experiment of television has been a rousing success as subsequent generations of citizen’s fall prey to the heroin inside their homes. Never before a part of human evolution, the television suddenly appeared without study or research into its effects on the human brain, captivating millions of citizens half a century ago. For over fifty years entire generations of children have been subjected to the now known damages of television, creating in the population of Murka, a group that watches by far the most hours of television in the world, a series of behavioral, emotional and psychological anomalies that no human society has ever had to confront.

The children of days long gone are now baby boomers, and today their children and grandchildren are succumbing to the catastrophe that is the television. From a young age blitzkrieged with the repetitive, rapid and throbbing images of fictionalized entertainment, made privy to stimuli never before experienced by the young, developing human mind, toddlers, and later children, undergo a rewiring of their brains and a systemic manipulation of behaviors and emotions associated with an internal confrontation between the reality of life and the fictionalized fantasy they watch on the monitor.

After years of incessant television watching in youth, with the monitor having become parent, teacher, role model and trusted friend, with primate minds now under the spell of fictionalized conditioning and brainwashing, the adult citizen easily falls prey to the deceptions, manipulations and dictates of the Establishment. Using highly addictive and much needed escapist television programming as the hook and drug used to captivate and capture the attention of the masses, those in power fill the airwaves with the subtle yet powerful mechanisms of control, conditioning the masses to the direction they want society to take.

Through their advertisements the corporate world indoctrinates the masses with the products to be used in our daily lives. This way, we are introduced to products and ideas we have no choice but to purchase and incorporate. Using deceptive images of fantasy and perfection marketed to us, designed through methodical psychological research whose results yield the best way to manipulate the human mind, we are made to believe that if we purchase the products and services we see we will invariably achieve the perfection we see and the fantastical life we become enraptured with.

Using our fragile egos against ourselves, the Establishment succeeds in conditioning us to make a necessity out of purchasing their goods and services. Never mind that the human condition will never achieve the perfection of body, mind and lifestyle we see, nor that we can ever hope of becoming the characters, and the fictionalized modes and behaviors, the television monitor regurgitates into our homes.

Through the television the Establishment not only controls what it wants us to buy and how it wants society to evolve but our subservience and acquiescence to the system as well. When it wants war it bombards the channels of propaganda with the images and pundits that will best mobilize an entire nation. Corporate media will distort, deceive and manipulate so-called news to suit the needs of a government and corporate world trying to convince a mostly placid citizenry of the significant need for war. Taking the form of blatant propaganda, the Establishment formulates a cocktail of lies, fantasy, emotionally-charged and psychologically-manipulative jingoism, over a period of time pushing the right buttons that will mutate a drone-like population, concerned only for their daily lives, into a reincarnated manifestation of past generations, creating a frenzied, rabid, blood-thirsty, scapegoat-searching war culture under the hypnotized grip of the television and the powers that control it.

Using fear and the threat of insecurity to manipulate the people, corporate media, in bed with government, over the years having become the mouthpiece of government control, unleashes a barrage of propaganda, in images and pro-war commentators, to arouse in the population the false sense of security that justifies military action. This way, debate is silenced and dissent is disappeared on the airwaves as once again the corporate media, the gatekeepers of information, allow us only to see and hear the point of view they want us to incorporate into our psyche. Voices of reason and of intelligence are ignored, banished from imparting important thoughts of wisdom, thus making it virtually impossible for the population to ever know there are other options besides the horror of war.

With corporate anchors, journalists, reporters, commentators and executives pushing into our monitors an exclusively pro-war, jingoistic viewpoint, blitzkrieging us with their propaganda-laced images and opinion, over months of constant threats of fear and insecurity, denying the public from ever seeing or hearing truths and realities, it therefore becomes rather easy, with a population addicted to television viewing, to mobilize a nation for war. With the marriage of government and corporate power, truth disappears just as much as falsity prospers. With both entities profiting from the spoils of war, it is in each other’s best interest to work together to disseminate the seeds that will invariably spawn the rebirth of a dormant war culture.

Once again the system is at work, knowing how easy it is to control the minds of a dumbed down population that has been well trained, and some might say socially engineered, to never question authority, never think outside the box, never seek accountability and never think for itself. Easily manipulated, millions of Murkans are conditioned to believe, from a very early age, that anything emanating from television is sacrosanct. Thus, everything they watch is reality and anything they hear is truth. Anchors and reporters become trusted personalities voicing reticent opinions whose veracity are seldom, if ever, questioned.

Never do millions of Murkans stop to think of the many vested interests in corporate media, of the intricacies of profit and revenue, of the need to expand shareholder wealth, of the purposeful demonization of Arab peoples and the sugarcoating of anything Israel, of just why there is such an imbalance in the coverage and commentary of the Israeli-Palestinian issue, of why exactly there is such protection of and propaganda for the present administration. In reality, this failure of the population to ever question the interests of television, both clandestine and made public, is a symptom of the system at work, where children are brainwashed and conditioned so that as adults they will be easier to manipulate and control.

Whomever controls television controls the masses, along with whatever interpretation of reality is created for our consumption, and this certainty can best be seen in the Land of Murka, where the system serves to keep truths hidden and realities far removed from public discourse, where the media, acting in concert with government, whitewashes, omits and sugarcoats vital information the population is never allowed to receive, where, using the formula of constant repetition, the corporate media succeeds in planting that information into the public mind that will best serve both the interests of its parent companies and the Establishment.

Murka has become a nation addicted to its heroin, fed to us by the drug dealer called the Establishment, perpetually keeping us in the escapist world of television. The heroin injected into our homes distracts us from ever seeing reality. It is designed to manipulate and control at once, transforming the population into a sedentary herd of sheeple who never question what is told them. Over the years millions of citizens have used this most dangerous drug to escape lives of frustration, unhappiness, desperation, depression and loneliness, never realizing that with every hour they watch, with every show they are glued to, with every channel they surf their minds are turned to mush, becoming conduits of ignorance, molded into muscles in desperate need of gossip and sensationalism, no longer thinking for itself.

The Establishment has perfected its machination of propaganda, creating the realities it wants into society, forming whatever truth that will be of the greatest benefit, not to society, but to itself. Whatever reality it wants to create and disseminate is quickly absorbed by a population eager to feed off the mammary glands of television. The Establishment, the corporate world and government have for years told us how and what to think, how to act, who to obey and where to follow, condemning our minds to obedience, our lives to conformism and silent acquiescence.

We have been made sheep, one and all, some more than others, becoming, over years of conditioned receptivity, members of the army of fantasy, unknowingly conscripted from birth, our minds rewired through the tools of the airwaves, made subservient creatures dumbed down by Establishment created education and television, following the commands of our masters, bowing in eternal submission to powers both known and unknown, falling prey to their deceptions and manipulations, allowing them to do with our minds as they please. For the elite, nothing has ever been easier; nothing has ever been more successful. From cradle to grave, our minds thus become their slaves.

Conclusion to “Land of Murka” coming Thursday Mr. Valenzuela’s new novel is now on sale through at Echoes in the Wind Sales Page. A philosophical, educational and spiritual story on humanity and our civilization, as relevant as today’s headlines, this book is almost 600 pages in trade paperback form on sale internationally through secure web page transaction. Additionally, the novel is now available on and, as well as other online book sellers. If preferred, the novel can also be ordered at any local brick and mortar bookstore worldwide through the book’s ISBN number, 1418489905.

Manuel Valenzuela is social critic and commentator, international affairs analyst, Internet columnist and author of Echoes in the Wind, a novel now published by A collection of essays, Beyond the Smoking Mirror: Reflections on America and Humanity, will be published in early 2005. His articles appear regularly on . His unique style and powerful writing is read internationally and seeks to expose truths and realities confronting humanity today. Mr. Valenzuela welcomes comments and can be reached at [email protected]. A collection of his work can be found visiting his archives and by searching the Internet

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